But now I like to think it's a bit of both.
Being a bi-national family, we have the benefit of calling both San Francisco and Stockholm our homes (with Boulder making honorary status).
I was on an unexpected hiatus in 2015, occupied with our third international relocation, but am ready for action now in 2016.
Responsible for building, leading and growing the design team. Helped to grow Apegroup’s long standing mobile-centric service offering into a more scalable, quantifiable and wearable one.
As department head, was responsible for building up the design team and developing a more mobile-centric offer – focusing not only on responsive web but user-centered solutions.
As UX Lead on the American Express OPEN Start Booming campaign I was responsible for developing the OPEN brand experience on both open.com, openforum.com and Facebook.
The Start Booming quickly grew into the Shop Small campaign which launched in November 2010 (with the new OpenForum re-design). Come 2011, Congress passed a bill recognizing November 26, 2011 officially as "Small Business Saturday".
Responsible for 8 product designers and 5 products across the Creative Suite (Photoshop, Illustrator, InDesign, Bridge and Device Central).
Was also the XD representative on an early Multi-screen strategy team where we identified needs and seed projects for the future of CS.
Responsible for designing consumer applications both on embedded or mobile devices.
Worked on both short and long term projects ranging from gaming services, portal designs, mobile application/interaction design as well as US and European Ad campaigns for FontShop International.