I'm Ali Ivmark, an Experience Design Director with a passion for design, technology and human-centered impact.
I have 15+ years experience collaborating with unbelievable Clients, Teams and Partners to design
or redefine non-traditional products, services and businesses.
My design passions are primarily drawn to doing whatever it takes to connecting people to services that inherently improve their quality of life.
Brand ID / Development
UI & Visual System Design
User Research & Validation
Mentoring & Coaching
MARCH 2016 – PRESENT
Founder / VR Experience Designer
Banana Frog Greater Bay Area, California
MARCH 2015 – MARCH 2016
AUGUST 2014 – MARCH 2015
Head of Experience Strategy & Design
Apegroup AB Stockholm, Sweden
OCTOBER 2010 – JULY 2014
Design Director (Department Head)
Creuna AB Stockholm, Sweden
NOVEMBER 2009 – OCTOBER 2010
Senior Experience Design Lead
Crispin Porter + Bogusky Boulder, Colorado
APRIL 2005 – FEBRUARY 2008
Senior Designer, Mobile
frog design San Francisco, California
JANUARY – APRIL 2005
Senior Designer, Mobile
Punchcut San Francisco, California
AUGUST 2002 – DECEMBER 2004
Founder / Design Director
Typomatica Design Studio, Stockholm, Sweden
JANUARY 2001 – JANUARY 2002
Senior Designer / Art Director
Razorfish AB, Stockholm, Sweden
MAY 1998 – JANUARY 2001
Razorfish, San Francisco, California
JULY 1997 – MAY 1998
Plastic, San Francisco, California
American Express OPEN, Kraft, Best Buy, Samsung, Maxtor, Seagate, HP, Dell, Epson, Vodafone, Sprint Innovations, Telenav, AT&T Consumer and Adobe’s Creative Suite.
SATS/Elixia, Utbildningsradion, AstraZeneca, SCA (Libresse and Libero brands), Verifone (formerly Point AB), Friends Arena, SPP Sweden, Stockholm Business Region, Electrolux HQ and Apoteksgruppen.
Methods and systems for application development
Developed at Adobe Systems in collaboration with Ethan Eismann
As the Experience Lead for the Creative Suite designer applications (Ps, Ai, ID, Br and Dc) I felt there was a viable opportunity to develop a suite based mode that would allow for multi-application and multi-users to develop software for multi-devices. This patent ultimately became the blueprint for Adobe Muse and Project Comet.
Official Patent Description
When software is developed, it is not unusual for more time to be spent determining how to implement the software than is spent actually implementing the software. For instance, to develop an application, use cases, objectives, and specific requirements may be determined for one or more distinct platforms. Then, modeling, flowcharts, wireframes, and mock-ups are developed. Mockups can be verified against objectives and platform requirements before implementation finally begins. In the midst of this activity, documentation for the project is developed, which may be a formidable task in and of itself due to last-minute changes in implementation.
Such challenges may be multiplied when a project is intended to develop one application for multiple “targets,” i.e. for multiple different devices, platforms, embedded hardware systems, operating systems, or otherwise for implementation with different enabling applications or execution environments.